- Social is now the top Internet activity: Americans spend an average of 37 minutes daily on social media, a higher time-spend than any other major Internet activity, including email.
- Social-mobile rules: 60% or so of social media time is spent not on desktop computers but on smartphones and tablets.
- Facebook has a monster lead in engagement: Facebook is a terrific absorber of audiences' time and attention, 114 billion minutes a month in the U.S. alone, on desktop PCs and smartphones. By comparison, Instagram commands 8 billion minutes a month, and Twitter just 5.3 billion.
- Facebook attracts roughly seven times the engagement that Twitter does, when looking at both smartphone and PC usage, in per-user terms.
- Snapchat is a smaller network than WhatsApp, but outpaces it in terms of time-spend per user.
- Pinterest, Tumblr and LinkedIn have made major successful pushes in 2013 to increase engagement on their mobile sites and apps. The new race in social media is not for audience per se, but for multi-device engagement.
Small Business Media Specialist